Work

Campaign Benchmarking

Launching one of Mailchimp's first Data Science and ML-powered tools that help millions of marketers compare their email performance data

Re-thinking onboarding for Arcade users

How I led design and research efforts that resulted in a new guided onboarding experience that increased conversions and reduced cancelations

Building a Sample Kit Generator for Arcade

How I led design for a new feature  that increased engagement of custom audio samples in Arcade

Bringing learning content inside of Arcade

A story of how I led research and conducted concept testing to understand users' learning habits and turn learning Arcade into an in-app experience

Jumpstarting a new Activation team

A short story of how I laid the foundational working agreements between design and cross-functional stakeholders for a new Growth team at Output

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